Blog
Essays and field notes.
Long-form posts on growth marketing, generative engine optimization, systems thinking, and AI-first ops.
- Jun 20267 min read
Reconsidering the WordPress business model: what are plugin licenses actually paying for?
The two pillars of WordPress plugin value, support and updates, are both under pressure from AI. Here's what that means for plugin businesses and where the value is shifting.
- Jun 20266 min read
Turning new product features into short-form videos automatically using AI
When a new product release ships, Claude reads the changelog, identifies video-worthy features, drives a real browser to demo them, and drops the recordings into a branded video template. Here's how the pipeline works.
- May 20267 min read
Most marketers aren't ready for what's coming: notes from Ahrefs Evolve 2026
Reflections from Ahrefs Evolve Singapore 2026: the imagination gap, why most content shouldn't exist anymore, and what the AI adoption curve really looks like from the inside.
- May 20266 min read
How to audit your WordPress site for AI agent readiness
Google published a checklist for building agent-friendly websites. I used AI tools to audit a real WordPress site against every requirement. Here's the framework, the results, and how to run the same audit yourself.
- Apr 20269 min read
How I built an autonomous marketing team with AI agents
How I built a three-agent autonomous marketing system at GravityKit using Claude Code, and why you don't need to be a developer to do it.
- Apr 20263 min read
PressConf 2026: thoughts and reflections
Reflections from PressConf 2026: what WordPress leaders are thinking about uncertainty, platform identity, and going AI-first.
- Mar 20268 min read
Setting up Claude Code for marketing success: A 3-step framework
A 3-step framework for getting Claude Code productive on marketing work — MCP integrations, skill design, and a repeatable workflow for content and analytics tasks.
- Jan 20267 min read
The 7 pillars of GEO: A practical framework for AI search visibility (with audit template)
A 7-pillar framework for generative engine optimization (GEO) — covering the changes you need to make so AI search engines like ChatGPT, Perplexity, and Google AI Overviews cite your content.
- Oct 20254 min read
How to build a dashboard in Looker Studio for tracking AI referral traffic in less than 5 minutes
A step-by-step walkthrough for setting up a Looker Studio dashboard that tracks referral traffic from ChatGPT, Claude, Perplexity, and other AI platforms.
- Sep 20258 min read
Organic growth for WordPress companies: A framework for developing scalable content strategies
A practical framework for building a scalable content strategy — covering audience research, topic selection, content formats, and distribution for WordPress companies.
- Sep 20259 min read
How WordPress companies can reduce churn and boost growth: 15 proven strategies
Fifteen practical ways WordPress product companies can reduce subscriber churn — covering ICP segmentation, pricing, onboarding, community, and win-back campaigns.
- Sep 20259 min read
WordPress product marketers must embrace systems thinking: History tells us why
Why linear marketing models are failing WordPress companies in the AI era — and how systems thinking can surface the feedback loops and leverage points that actually move growth.
- Mar 20254 min read
How generative AI is transforming marketing content creation
How teams like IBM, Adobe, and Michaels are using generative AI to produce marketing content at scale — plus what this shift means for the next generation of marketers.